Facebook remains by far the most popular social media platform for both consumers and businesses. With almost 2 billion monthly active users, it’s not much of a surprise that online marketers use Facebook to engage with their customers.
In fact, 45% of Internet Marketers believe that Facebook marketing is critical for their business.
Engaging with potential clients on Facebook can be a tricky thing. When the platform first emerged, a business could make a post to its page and then its clients would see that post and share it with their friends who would build engagement organically. Unfortunately, that’s not how it works anymore. Facebook has developed new algorithms, which affect what shows up in a fan’s news feed.
These days, the primary factor that affects the visibility of a post is more closely related to how much actual engagement the post gets. More participation means the post is more likely to show up. However, with organic traffic down, it can be difficult for your audience to see your post organically, and much less so later on.
While there is always the option to use the Facebook ads platform, you can still try to reach your audience through organic means. Try out these six methods to improve your Facebook post engagement without having to rely on PPC (Pay Per Click) methods.
Post When Engagement is at Peak Levels
An exciting thing about posting on Facebook is that when traffic is at its highest, it doesn’t mean that engagement will be at its highest. This does make sense if you consider that if every company page makes a post at 1 pm, there would be lots of competition. Instead, when you post at less popular times, more people are likely to see it, and therefore you have more chance of them interacting with your post. This is because there won’t be as much information for them to sift through on their timeline. According to research, the best time to publish a post for maximum engagement is between 10 pm and midnight (local time.)
Post Interesting Content
If you are looking for maximum engagement with your potential clients on Facebook, you will need to share the type of content that they will want to see and not just what you want them to see. You can’t just share promotional posts about your products or services, as doing so can come across as spammy and your fans and followers won’t appreciate it and could potentially un-follow you. Instead, share high-quality articles, helpful tips, and content that will directly appeal to your audience. Only sharing promotional and sales posts occasionally.
Ask Questions and Reply to Answers
Another great way to engage with your followers and fans is to ask them questions. When you post or share an engaging question, people will respond and get involved. The more people that respond will mean that your engagement rates will go up, which will, in turn, increase the number of people that will see your post in the first place. This will also increase the chances that they will respond.
When people respond to your questions or posts, make sure that you reply to them, even if it’s only a simple “Thanks.” You should check your Facebook page multiple times throughout the day to keep the conversations going because waiting too long can decrease the number of replies you get. This kind of deep engagement with your clients is a great way to keep them coming back again and again.
This is extremely important. Use real photos. Do not rely on stock images because they can look fake and even lazy at times. Using real photographs – even if it’s just a quick snap from your mobile phone – can make a massive difference. People love looking at photos because they are much easier to digest than standard text posts. Plus, they like seeing authentic photos even more. As they say “a picture is worth a thousand words”.
Facebook does have its in-house video platform, and if you want maximum engagement with your potential clients, you should be taking advantage of it. In fact, using Facebook’s in-house Video vs. sharing or embedding YouTube videos into your timeline is a lot better for engagement. Facebook’s video platform generates over 2x more comments, 3x more shares, and 2x more reach than YouTube videos.
People love videos because similar to photos; they are quick and easy to digest and comprehend than everyday textual posts or articles. They are also usually a lot more entertaining.
Develop a Solid Facebook Marketing Strategy
To be truly successful at Facebook marketing and develop maximum engagement, you will need a solid strategy. It would not be useful to randomly share photos, videos, articles, or posts without having some substance behind it. Make sure you develop a strategy before diving in headfirst.
Remember: Organic Traffic Is Still Alive!
It might be hard to believe, but organic traffic on Facebook is not entirely dead. It takes a little more time and effort to maximize your engagement rates using these strategies.
These six methods will help you to engage with your potential clients in a way that’s not expensive. Give them a try and let us know how your engagement rates increase.