In the Internet Marketing world, content is king. And blogging is a massive part of that. Lots of companies are jumping on board, and if you aren’t publishing on your blog, then you are potentially losing out. Big time!
You may say, “But I don’t have enough time to blog! I have too much going on and there’s no time for anything else.”
We say: that’s no excuse, because you don’t have to do it on your own.
There are plenty of options available for you to start blogging. Perhaps some of your employees are skilled at content creation, or you could always hire a freelancer.
When you think about the benefits of having a company blog, it’s easy to see that blogging is well worth planning in time for.
Not 100% convinced? Take a look at these reasons why every company should have a blog.
More Website Traffic
Visitors land on your website in one of two ways. They will either type your website directly into the search bar, or they will find it while running a search for something else. When someone types your site directly into the search bar, that means they already know precisely what they are looking for, and have more than likely visited before. The chances are that they are already a part of your audience and possibly even have you in their favorites menu.
But what about everyone else? Repeat customers are an essential part of a successful business. However, your company will not be able to thrive on them alone.
That’s where blogging comes in.
When you start blogging, you create an opportunity for your website to show up in the search engines. If someone is looking for information or advice on a specific topic that you’ve written about, the chances that they will find their way to your website become significantly higher, and if they like what they see, they will be likely to return and may even eventually result in a conversion.
If you are not blogging, you could lose out on all of that traffic, as well as the juicy SEO benefits.
There’s not a single business out there that wants to be ‘middle of the road.’ Every company wants to be the best of the best and show that they know their stuff. Want to know the best way to prove that? Start blogging.
Creating a high-quality blog will help to establish your knowledge within your industry. When you answer customers’ questions, or you successfully address their problems, they will begin to view you as an authority on those particular subjects. When you give them useful advice, guess what? They will come back for more of the same.
When your website visitors come back for more, it shows that they trust you. They are much more likely to purchase a product or service from you if they already have faith in your expertise.
Wouldn’t it be nice if you were able to create a new business while on vacation or while you were sleeping? Well, that’s not impossible. Not if you are blogging.
One of the greatest things about blogging is that once a blog post is published, it’s always there on your website and visible online. Visitors will be able to access it at any time, and it will continue to show up in the search engine results. Even if you only receive 100 page views on the first day and 50 more the second day, it doesn’t mean that’s all the traffic you will get.
Even if you wrote a blog post months ago, you could still be getting decent traffic from it. In fact, you’ll more than likely have more traffic to a particular blog post the longer it’s been up if the content is still relevant. Hubspot reported that roughly 72% of their blog traffic comes to old blog posts and 90% of their leads are produced in the same way.
When you work for an hour today to write a high-quality blog post, remember that it could potentially bring you hundreds or thousands of visits further down the line.
Start Blogging Right Away
If you haven’t started blogging yet, then you are already falling behind. Your competitors probably have a blog already, and they could be stealing your customers as a result. Even though we have only shared three reasons why you need to start blogging, we think that they are critical. There are lots of others: but gaining more website traffic, commanding authority, and generating long-term results are right at the top of our list.
Want to have that for your business? Then start blogging right away.